Resume
Download PDF
Nicole Boac
nicoleboac@gmail.com nicoleboac.com
Work Experience
Senior Product Designer Mar 2023 — Present
Shipt
  • Leading the discovery and design for new features in our CMS; Roles and Permissions, Dashboards and approval process
  • Primary designer of our CMS tool, developing new features that provide better self service webpage management
  • Developed a workflow for our internal agents that helped the business save ~$90,000 annually on fraud
  • Built the user experience flow for our chatbot that allowed customer intake to increase by 94%
  • Led the integration between a Unified CXM platform and the admin tool to increase efficiency and save ~$65,000 annually for our business
  • Mentor designers in fostering professional growth with their craft and their design impact within cross-functional teams
Design Lead Nov 2021 — Dec 2023
MonetizeNow
  • Developed detailed design deliverables, including high fidelity UI designs and interactive prototypes, improved in-app usability by 75%
  • Facilitated user research and stakeholder feedback sessions for product feature improvements, resulting in 80% user adoption and increased customer satisfaction
  • Partnered with Backend, Frontend, and Sales teams to create detailed design deliverables, resulting in a 15% increase in completion of product tickets
  • Developed the design system for the entire platform, creating end-to-end detailed design deliverables that shape our digital products
  • Collaboratively worked with cross-functional teams to contribute to design libraries and style guides, resulting in a 25% more efficient design process
Senior Product Designer Jul 2019 — Nov 2021
eHealth
  • Designed an educational and informational website for people New to Medicare that increased customer acquisition by 18%
  • Contributed to the development of onboarding features that onboarded 1,600 agents seamlessly, resulting in a 25% reduction in onboarding time
  • Improved sales process efficiency by conducting user and usability research focused on customer needs and conducting over 25 A/B testing sessions
  • Transformed complex problems into effective design solutions; owned end-to-end process and improved design libraries for 80% revenue product
  • Streamlined licensing and certification process for 1,000+ sales agents through internal tool redesign
  • Developed 9,100 emails for back office engine users, driving higher click-through rates and conversion
  • Designed the first ever eHealth Blog site using Figma resulting in a 50% increase in website traffic
Product Designer Jun 2017 — Mar 2019
Skillz Inc.
  • Developed and implemented an integration tool, enabling successful launch of 20+ games within 3 months
  • Collaborated with the product marketing team to launch successful go-to-market campaigns, resulting in 70% increased conversion with game integrations
  • Boosted customer retention by developing a game developer forum with over 200 monthly users
  • Worked closely with the analytics team to measure success metrics both qualitative and quantitative data for post-launch success on the web platform
  • Developed and maintained the company website using PHP, HTML and CSS with 300–1,000 daily visitors
Education
B.S. Computer Science 2015